CFL PARTNERS WITH SHEIS TO SUPPORT WOMEN IN SPORT
TORONTO — On International Women’s Day, the Canadian Football League (CFL) is partnering with SheIS to apprehend and rejoice the various ladies and girls gamers, fanatics, employees, media personnel and others who love and paintings in soccer.
The CFL and SheIS are enticing sports activities fanatics and alluring them to share memories approximately the influential girls of their lives on social media. They also are inviting fans to take the SheIS Challenge. For everyone who does so, $1 will move in the direction of retaining young women in recreation through SheIS companion organizations like Fast & Female and Play Like A Girl.
Some members of the CFL network might be sharing the message of ‘Hustle Together’ to speak about people making a difference, status collectively as allies and taking management roles now not just in the CFL, however in girls’ sports activities and sports communities.
This marks the first partnership among SheIS and a male professional sports activities league. SheIS will provide assistance to the CFL and encourage women to sign up to play football. The CFL and SheIS are devoted to helping participation, viewership, and attendance of women’s groups, leagues, and sporting events.
“Women are already doing the paintings – we see them in jerseys, in boardrooms and inside the stands across Canada and the CFL, and we’re pleased to polish a light on their outstanding contributions and achievements,” said Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer. “We need to peer greater girls, and ladies get concerned in the game and in sports activities in general. The CFL is proud to help leaders within the field of women’s sports, and we’re excited to paintings along SheIS to push for greater gender equality in sports activities.”
SheIS Executive Director Jillian Svensson delivered, “We are pleased to be bringing the CFL into our SheIS Collective. This partnership exemplifies one among our center values of Inclusivity, and we firmly consider that after guys, ladies and allies stand together, we are able to make awesome things show up for women in sports.”
Later in March, the CFL is partnering with Guelph University and the Ontario Football Alliance to maintain their first-ever women’s combine, in addition to a safe contact sanatorium for women. This is part of a more extensive approach to include future occasions to lend sources and guide to women’s football teams, gamers, and groups and encourage participation in soccer in any respect stages. Earlier this year, the CFL and U SPORTS despatched four Canadian girls to the NFL’s Women’s Careers in Football Forum in Indianapolis. The discussion board, which centered on the destiny of soccer, brought together women immediately concerned in the game of football and soccer operations from the NCAA and U SPORTS to the community and share understanding and resources.